Posted by Oyya-Info on Thursday, June 25, 2009,
iPhone developers looking for an extra source of revenue will soon have an advertising option, sponsored by Google.
Google's AdSense program--in
which it sells and distributes ads to third-party publishers--is coming
to mobile devices as a beta program, the company announced Wednesday. A
small group of developers have been testing this program but now anyone
can apply, said Susan Wojcicki, vice president of product management, in a blog post.
Posted by Oyya-Info on Monday, June 15, 2009,
Are the days of silly AdSense deals with the likes of MySpace and AOL
over for Google? Bernstein analyst Jeffrey Lindsay seems to think so.
The analyst upped his price target to $600 for Google shares on the
theory that the economy is rebounding and the search giant's revenue
per click ratio will follow. Meanwhile, Google's profit margins are
likely to go higher.
And Google's ability to walk away from high-cost AdSense deals are one
reason those margins are headed higher. Lindsay writes in a ...