Showing Tag: "adsense" (Show all posts)

Google bringing AdSense to mobile apps

Posted by Oyya-Info on Thursday, June 25, 2009, In : Google 

Android and iPhone developers looking for an extra source of revenue will soon have an advertising option, sponsored by Google.

Google's AdSense program--in which it sells and distributes ads to third-party publishers--is coming to mobile devices as a beta program, the company announced Wednesday. A small group of developers have been testing this program but now anyone can apply, said Susan Wojcicki, vice president of product management, in a blog post.

Mobile apps are one of the hottest top...

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Analyst: Google will walk away from bad AdSense deals

Posted by Oyya-Info on Monday, June 15, 2009, In : Google 
Are the days of silly AdSense deals with the likes of MySpace and AOL over for Google? Bernstein analyst Jeffrey Lindsay seems to think so. The analyst upped his price target to $600 for Google shares on the theory that the economy is rebounding and the search giant's revenue per click ratio will follow. Meanwhile, Google's profit margins are likely to go higher.

And Google's ability to walk away from high-cost AdSense deals are one reason those margins are headed higher. Lindsay writes in a ...

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