Google plans to make its first foray into the old-fashioned world of
television advertising with spots promoting its Chrome browser this
Google Japan had already released a 30-second video promoting Chrome on YouTube, but the company will distribute that video through the Google TV Ads network this weekend as an experiment to see if it can drum up interest in Chrome, its new browser.
Google said it's using the research it has done on measuring the
relevance of television ads in order to place the Chrome ad
Chrome was also featured as part of a huge ad on the front page of The
New York Times' Web site Friday, with several different videos
promoting the browser. Those are also available, of course, on YouTube.
For a consumer brand of its size, Google does relatively little advertising. It put Chrome ads on YouTube in January,
but "house ads" are a little different than network television
exposure. Likewise, T-Mobile advertises the "G1 with Google" in hyping
up the Android-powered G1, but that's not exactly the same as making
Google the focus of the ad.